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8 x 11 Variable Image and GENDER SPECIFIC Direct Mail Campaign

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Product Description

This variable image and GENDER SPECIFIC buy back mail campaign is the first of a kind in the automotive industry.

Not only will the mail program identify the customer's vehicle they are driving, but it will also identify if the owner is male or female.

  • If it is a female for instance, the mail letter's colors will appeal to a lady and the prize offers will be tailored to the lady as well showing a Purse and $1000 debit card for shopping.
  • The male version will have colors in darker tones and offer a Flatscreen TV and an iPad as an example.