8 x 11 Variable Image and GENDER SPECIFIC Direct Mail Campaign
This variable image and GENDER SPECIFIC buy back mail campaign is the first of a kind in the automotive industry.
Not only will the mail program identify the customer's vehicle they are driving, but it will also identify if the owner is male or female.
- If it is a female for instance, the mail letter's colors will appeal to a lady and the prize offers will be tailored to the lady as well showing a Purse and $1000 debit card for shopping.
- The male version will have colors in darker tones and offer a Flatscreen TV and an iPad as an example.