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DIRECT MARKETING

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DAG's Direct Marketing will help your dealership target the top % of in market shoppers that have the highest probability of buying. DAG can design a monthly plan to target each area that is most important for your business to grow. DAG's Direct Mail can help you in the following areas:

 

  • Database: DAG can download your best equity customers that have made a minimum of 30 payments since their last purchase. We can send a targeted mail piece that will have variable text and image related to their vehicle. We can offer above book value and various incentives to get them to act and test drive a new vehicle. DAG's Vehicle Exchange Hub mailer and tools will help you in this area.
  • Conquest: It is important to reach out to your competitions equity customers each month just like your competition is doing to your best clients. DAG can identify your competitor’s equity customers and deliver engaging buy back and trade in offers that will help your dealership capture market share.
  • Special Finance: DAG has developed the industry's best Finance Mailer that targets owners with a 580 or better credit score, equity in current loan, and a 10%-25% interest rate on their current loan. These potential customers need a new vehicle and a new loan with a better rate. DAG's Finance Mailer shows them a savings they can receive with a new vehicle while offering them a "firm" offer of credit.
  • Saturation: When running a sales event, it is important to reach as many people as possible for the lowest cost. DAG's saturation mailers get people to act by offering awards, cash, cars, and more to make each event exciting while delivering as many visitors to your showroom as possible.
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