Credit Pre-Approval Targeted Mailer
Great Conquest Mailer!
Posted by Unknown on Jul 21st 2015
This refi mailer is a big part of our success at Henderson Hyundai Superstore. We would mail a minimum of 10,000 pieces each month. We averaged 20-25 cars every month. They even provide a great BDC component that delivered appointments in real time to our dealer portal. I would highly recommend this mail piece to any dealership in any market.
High Interest/ Rate Reduction - Pre-Qualification Mailer : This is the absolute best pure conquest mail program on the market. It targets vehicle owners that have over 2 years of paid auto loans that were originally financed at a higher than normal interest rate. Due to the customer's good payment history they have options to lower their payment considerably. The mailer highlights the customers current payment and interest rate while also showing them a potential new auto loan with a lower rate and payment. Most importantly, we highlight potential monthly and yearly savings.
Who we target:
- Customers with 10% of higher interest rate (easy to lower on new vehicle purchase. Finance dept. makes money)
- 25% or more equity in current vehicle (easy upgrade to new vehicle)
- 580 or better credit score (credit has improved since last purchase)
- We provide fully staffed and trained BDC for 45 days that answers all questions and sets appointments
- You receive a Online Dealer Portal to access customer info, recorded calls, and credit info
- We provide Soft Credit on each appointment
- We do a sales match report at end of campaign
- Your dealership will receive market exclusivity
Bonus Campaigns Included:
- Includes up to 2000 BDC Buy Back Calls and Messages from Your Dealership. We can direct calls to go to your BDC and provide scripts for setting appts.
- BDC Equity Blitz with Cold Calls for Buy Back Campaign