Dynamic Inventory-Based Search Campaigns

Automatically create highly-relevant, VIN-specific, search ads for your complete inventory of used-vehicles. Intercept car buyers on the Internet, at the search engine, before they’re lost to Cars.com, AutoTrader and CarMax. Individually feature every vehicle, to the buyers who already know exactly what they’re looking for.

FEATURES

• Automatically creates highly relevant ads on Google
• Ads include specific details, including make, model, price, mileage and number of matching vehicles available
• Ads are updated daily to accurately match available inventory
• Automated copy variations based on unique inventory status (e.g. “Only 1 left in stock”, “Over 17 to choose from”, etc.)
• Detailed reporting, fully integrated with all other digital marketing reports

BENEFITS

• Directly target low funnel search terms and buyers with high intent
• Vehicle specific ads significantly outperform generic ads with higher click-through-rates and higher conversion rates
• Increase vehicle specific telephone inquiries
• Dramatically increase visibility and awareness of off-brand used inventory
• Reduce the amount of time a vehicle sits on a lot and increase vehicle churn

DIFFERENTIATION

• Straightforward pricing, based on actual working media spend
• Part of a comprehensive digital marketing solution