GEO Fencing Mobile Ads
Each Unit = 1,000 Impressions.
Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint a consumer location and then provide a location-specific advertisement on their mobile device. Another term for this type of technology is GEO Fencing Advertisement. Think about placing a perimeter (Fence) around your competition or a large mall close to your competition, or even a ZIP code where your dealership sales a great % of their cars. If a person with a mobile device leaves that fenced area they are send a banner from your dealership advertising a vehicle or special. They click the banner which directs them to a landing page to call or look at inventory and even to submit an inquiry. This is a highly effective targeted advertisement that is cheaper than most traditional mediums for the industry.