Secret E-Mail Letter Mail Campaign
This mail campaign is a 2 page email from your GM to the Used Car manager. This email print out is sent in the mail to all equity database clients plus any same brand conquest targets. It looks like a personal email from the GM to the Used Car manager. This mail campaign has been working extremely well for all dealers that have used it, increasing their floor traffic, phone calls and sales. Dealers are reporting great ROIs. The campaign comes with a Dealer Portal where you can see how many calls your are getting and how each ZIP code is responding. The dealer portal also allows your in-house BDC department to follow up on all mail recipients that have actively engaged.