Vehicle Exchange Hub Mailer
DAG's Vehicle Exchange HUB mailer is sent to your competition's equity customers and your very own. This very effective mailer can be sent each month to those customers within your brand that are in equity. The letter shows the vehicle owner the advantage of owning a new vehicle versus their current and older vehicle. We display their current payment and what the actual cost of owning their car actually is. In most cases owners driving their older are paying $120 more a month on an older vehicle due to gas savings on a new vehicle and maintenance cost spent on their older car that is out of warranty. This mailer will use variable text and image to showcase this scenario. The savings on an new vehicle prompt the mail recipient to act.
By adding $120 to their current payment it give your desk manager $120 of wiggle room ro match that customer's actual cost of owning that older car. So when you desk a payment that is $100 more than their current vehicle they can't complain because you would be actually saving the owner $20 a month!
DAG also supplies many forms, emails, presentations and scripts that compliment this mail piece.