About the Owner

Cole Cloninger brings over 25 years of hands-on experience in the automotive retail industry, where he has built a reputation for innovation, leadership, and results-driven performance. Throughout his career, Cole has held a wide range of high-impact roles including Salesperson, Closer, BDC Manager, Internet Director, Marketing Director, Vehicle Exchange Director, New and Used Car Sales Manager, Used Car Director and Sales Director (GSM). These roles have provided him with a deep understanding of every facet of the dealership business — from front-line sales to back-end marketing strategy.

Having worked with some of the most successful and high-volume car dealerships in the United States, Cole has consistently driven growth through strategic marketing decisions and customer-focused processes. His ability to blend dealership operations with cutting-edge marketing solutions has made him a go-to expert in the field.

Recognizing a growing need for specialized dealership marketing, Cole launched Dealer Automotive Group (DAG) in 2015— a full-service marketing agency focused exclusively on the automotive industry. Under his leadership, DAG provides dealerships with high-impact solutions including direct mail, digital advertising, SMS and text campaigns, email marketing, and social media strategies that generate real results. DAG is built on the same principles that defined Cole’s career — integrity, innovation, and a relentless drive to help dealerships grow.

Cole’s deep industry knowledge and passion for dealership success continue to position DAG as a trusted partner for automotive retailers across the country.