Digital Marketing

 DAG's GEO targeting leverages location-based data to deliver highly personalized advertisements to potential customers in specific geographic areas. This strategy enables dealerships to target local audiences with tailored messages and promotions that resonate with their unique preferences and needs. By utilizing GEO targeting, your dealership can optimize your ad spend, ensuring your marketing efforts reach individuals who are more likely to visit your showroom or service center. This approach also allows for real-time adjustments based on location-specific trends and behaviors, enhancing the relevance and effectiveness of the marketing campaigns. DAG's GEO targeting will drive more qualified leads and increase sales by focusing on the right audience at the right place and time 

DAG's team of automotive professionals will prepare a market comparison for your auto dealership. This involves thorough research and analysis of competitors within the dealership's local area. DAG will start by identifying key competitors and gathering data on their inventory, pricing, customer reviews, promotional offers, and market positioning. DAG uses online tools and resources, such as automotive industry reports and competitor websites, to collect this information. DAG will analyze the data to identify trends, strengths, and weaknesses, and compare these findings against your dealership's offerings. DAG will highlight areas where your dealership excels, such as better pricing, superior customer service, or unique promotions. Present the comparison in a clear, concise format, using charts and graphs to visualize the data, and provide actionable insights to inform strategic decisions and enhance your dealership's competitive edge.

DAG's digital advertising for auto dealerships combines targeted strategies such as pay-per-click (PPC) advertising, social media campaigns, and search engine optimization (SEO). PPC ads on platforms like Google Ads and Bing allow dealerships to reach potential customers actively searching for vehicles. Social media advertising on Facebook, Instagram, and YouTube helps engage users with visually appealing content and targeted promotions based on demographics and interests. SEO ensures that your dealership’s website ranks high in organic search results, driving continuous, cost-effective traffic. DAG can help your dealership by integrating these approaches, so you can maximize your online visibility, attract qualified leads, and convert them into sales.

  DAG's Video marketing is a powerful tool for auto dealerships to engage potential customers and drive sales. DAG's marketing team creates high-quality, visually appealing content that highlights the features and benefits of the vehicles on offer. DAG's team and Your Dealerships' staff will create a mix of videos, such as virtual tours, customer testimonials, and more! 

DAG has created a simple website traffic widget that helps you obtain more leads and test drives. The widget is attached to specific pages and grabs the clients information so your internet/BDC team can set an appointment and sale the visitor a vehicle. The average dealer website is converting less than 2% of website traffic to actual leads. This means the other 98% is leaving without making an inquiry or phone call to the dealership.

DAG has created a fun and engaging mobile game that creates warm leads for your sales staff. This game can be placed on your website, sent by email, placed in media, and even included in your mailers! You receive daily and monthly lead reports. You decide what you want customers to win and we help you administer the game. Giveaway items such as gift cards, oil changes, auto part discounts, and even $1000 towards any purchase!